How To Use Amazon Keywords

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If you're an indie author, y'all're also in the business organisation of book marketing. Did you know that?

That'due south the first matter you lot demand to know about the publishing manufacture. Writing great books is but the first step – and with 4,500+ books published each 24-hour interval, getting readers is the hardest office.

Finding a way to set YOUR book autonomously from the pack isn't e'er easy.

Luckily, I can tell you how to make it happen.

Amazon keywords

You may be surprised by how often Amazon keywords are weak. Or at least lacking the forcefulness for optimal performance. Past using them correctly, you can depict potential readers to your topic and, ultimately, sell more than books.

Simply as with all tools – you must know how to utilize them correctly and effectively. And the "pull a fast one on" here is understanding how you pull in buyers.

Accept you heard of Frankincense Oil? No, this isn't a Christmas quiz. It'south an essential oil that'southward been popping upward in studies as an effective alternative cancer treatment. It actually kills cancer cells. And more than 35% of all adults will be diagnosed with cancer at some point, and so are y'all interested in learning more?

Encounter what I did there? I likely got yous to get from, "Did she forget the topic of this post?" to "I need to wait this upwardly."

This concept, bringing together two ideas that aren't obviously related and then using them to generate sales, is known as alignment. Granted the example I used touches on a very serious topic, merely the same concept can be used beyond the lath. That's what your keywords tin can exercise for you when properly used.

Merely first, you demand to figure out the problem that needs to be solved. And information technology may not be what you think!

Alignment in book marketing

Instance study: Lyme Disease

I recently was performing an Amazon optimization for a book about managing Lyme Disease. Lyme Disease is a tough marketplace, considering information technology's not a big ane. Despite an increase in Lyme awareness, in that location aren't a ton of Lyme Affliction books on Amazon. And while reduced competition may sound neat, in reality, especially Amazon reality, it's not really. Because any books related to information technology have a high-numbered sales rank. And, the bigger the number, the lower the number of books sold.

As I was building recommendations for this author to meliorate her Amazon performance, it was non as worthwhile to apply "Lyme Disease" as a target keyword. Instead, I dug deeper into the illness itself and discovered that it'due south often mimics "other" issues. The laundry list includes thyroid issues, arthritis, and other ailments that are more frequent search terms. And and so the solution? We presented the author with a set of Amazon keywords tying her book to those issues. Ultimately, this gets the book in front end of readers looking for new ideas for managing their illnesses and/or symptoms.

Following this practice for simply about any non-fiction book, we can boost the overall bounce of the book on Amazon.

This particular strategy is specific to not-fiction, and to get in constructive, it's critical that your book clarification matches this train of idea. In the Lyme Illness author'south case, I suggested she update the volume description to include these other ailments. The idea here is that readers from a new audience will run into the book and say: "Oh, I hadn't considered that!" and, ultimately, purchase the book.

Case study: teen suicide

Now there are 2 things we Americans never like to talk about: expiry and coin (especially whether or non we've saved enough for retirement). Merely I followed this same procedure with a book nearly teen bullying equally it relates to teen suicide. And while, for obvious reasons, this writer had put her book in the death/suicide category and used those keywords, her volume wasn't doing well. My suggestions to plough things effectually for her included a switch to the "teen health" category, which had very few competing titles in it that had great sales ranks.

Note: that'southward the difference betwixt low numbers in a category or keyword search. If you lot accept low competition and a depression sales rank (low ways you're selling a ton of books) that'south golden!

Additionally, I suggested that she remove all references to "death" and "suicide" from her Amazon keywords and instead focus on how parents might be interested in her bulletin. New terms similar "bullying" and "helping my teen" go along to bear witness far more than popular.

Alignment and fiction

You can follow a like path for your works of fiction too. And while it'south a tad less obvious, y'all can achieve this by tying your book to ideas that readers may exist interested in – like paranormal elements, specific settings, or circuitous family unit relationships they tin relate to.

Understanding Amazon's Search

Nosotros've learned near alignment and then far. But at present information technology's time to learn more about Amazon's search function and how information technology has inverse.

One of the kickoff things you'll desire to do is observe keywords to use on your KDP dashboard.

Starting time with a keyword search on the Kindle side of the Amazon website. Not every search is created equal. And searching "mystery and suspense" on the main Amazon site instead of digging down into the Kindle area specifically will net yous very different (and largely inaccurate) results. Additionally, searching on the Kindle side of Amazon offers a much more accurate assessment of Amazon keywords. Information technology also provides better data since and then many books are only available in an eBook-only format.

And then first select Kindle Store from the dropdown, leaving the search bar bare, and click the orange search button.

Next, click "Kindle eBooks."

Next, select whatsoever genre you're in, so for this test, let'due south employ "Mystery, Thriller & Suspense."

In one case you lot're there, you'll see this screen:

Correct under your genre y'all'll see more drop downs. I advise picking one from this list. And, if appropriate, pick one that isn't as well packed with books. So that might be Offense Fiction or Suspense. Again, you'll want to make sure that your book fits into this segment of your genre.

Once y'all're there but start typing in your keywords into the search bar. As you start to do this Amazon'southward intuitive search will begin to drib down suggestions. At present, non every proffer will be a good one that you'll want to use. Still, this gives y'all a great place to start.

Amazon keyword guidelines

As you refine your keywords, you lot'll want your keyword string to follow these guidelines:

• Use multiple words, a "keyword string." Consumers don't search using unmarried keywords. (Hint: Think almost how you might Google your book – you wouldn't search with just the word "suspense" at that place either.)
• Don't assume Amazon's recommendations (such as those from the in a higher place screenshot) are the exact right ones for your book. Nosotros'll get over that in a minute.
• As you run across Amazon's suggestions, be sure to visit those pages to see what kind of books are in the results AND their sales rank. If you are using a keyword cord with a very loftier sales rank, information technology means that non a lot of people are actually searching on that detail string. (Again, recollect here, the lower the number, the better. A book ranking 15,000 is performing much improve than a volume ranking 1,500,000.)
• The other thing to be careful of is if there are a lot of gratuitous books cluttering the first page of this keyword string search. When you look at "suspense mystery books" you'll see lots of books on free promotion; these will always meridian the list. Ignore their rank, considering it doesn't requite you lot an accurate idea of how this string of Amazon keywords is actually performing. Instead keep going down the list until you find a book that isn't on a pricing promo.
• Kindle Unlimited books don't matter, so don't worry if the unabridged search string brings upwardly Kindle Unlimited titles; they won't touch on your results.

I know this is a lot of information to consider merely think of this projection as a fun challenge.  Strike that, a challenge that can make you more money! Sounds amend by the second, right?

The all-time part is at that place'southward no limit to how often you can update your Amazon keywords.

Do this once a quarter or so. What people search for in the spring is entirely unlike than summertime, fall, and winter, especially with changing holidays. Plus, Amazon periodically comes up with new categories that you'll want to exist aware of. And equally a bonus, since you're already logged in, you can add any new review blurbs that you lot want to feature, or fix upwardly a discount promotion with KDP.

All this hard work should also fuel some cracking marketing angles that you lot can utilize in other areas like social media (Facebook, Twitter, Goodreads, and more than!), or weblog post topics! Good luck! I'd love to hear how information technology goes!

Want some assist with this?

Nosotros can assistance! Keywords and categories on Amazon are always irresolute, luckily for y'all we're on top of it. Read more about recent changes hither, then cheque out our Amazon Optimization Package! And be certain to sign upward for our newsletter to become exclusive discounts!

Resources and Downloads

How to Sell Books by the Truckload on Amazon – 2020 Updated Edition!: Learn how to plough Amazon into your 24/vii sales auto!

How To Use Amazon Keywords,

Source: https://www.amarketingexpert.com/2017/05/11/amazon-keywords-more-buyers/

Posted by: lathamimption.blogspot.com

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